Effective Date: 01 August 2022
Last Updated: 01 August 2022
At UP Bricks, we value the trust you place in us and are committed to protecting your privacy and personal information. This Privacy Policy explains how UP Bricks collects, uses, stores, processes, and protects your personal and non-personal information when you visit our website, contact us through phone calls, WhatsApp, email, or engage with us for inquiries, orders, or services.
This Privacy Policy is prepared in compliance with applicable Indian laws, including the Information Technology Act, 2000, and rules made thereunder, as amended from time to time.
By accessing our website, submitting inquiries, placing orders, or communicating with us through any medium, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.
UP Bricks collects information to provide better services, improve customer experience, and fulfill legal and operational requirements.
We may collect personal information when you voluntarily provide it to us, including but not limited to:
Full Name
Mobile Number / Phone Number
Email Address
Residential or Site Address
City, State, and Location Details
Order details, quantity, and product preferences
Payment-related communication details (excluding sensitive banking data)
Any information shared through contact forms, WhatsApp messages, phone calls, emails, or direct communication
Providing this information is voluntary; however, failure to provide certain details may limit our ability to respond to inquiries or process orders.
We may automatically collect certain non-personal information when you visit our website, including:
Browser type and version
Device type (mobile, tablet, desktop)
Operating system
IP address
Date and time of website access
Pages viewed and navigation patterns
Time spent on specific pages
Referring website or source
This information helps us understand how users interact with our website and improve overall functionality.
The information collected by UP Bricks is used strictly for legitimate business purposes, including:
Responding to inquiries and customer requests
Processing orders and managing deliveries
Providing product details, quotations, and availability updates
Communicating order status, delivery schedules, and service-related information
Improving website performance, content, and user experience
Internal record keeping and administrative purposes
Legal compliance and regulatory requirements
Sending promotional messages, offers, or updates (only when consent is provided)
UP Bricks does not misuse, sell, or exploit customer data for unauthorized purposes.
UP Bricks processes personal information based on one or more of the following legal grounds:
Customer consent
Performance of contractual obligations
Compliance with legal requirements
Legitimate business interests
By interacting with UP Bricks, you consent to the collection and use of your information as outlined in this Privacy Policy.
UP Bricks respects your privacy and does not sell, rent, or trade your personal information to third parties.
Information may be shared only in the following circumstances:
With trusted logistics, transport, or service partners strictly for order fulfillment
With internal teams responsible for customer support and order processing
When required by law, regulation, court order, or government authority
To protect the rights, property, safety, or operations of UP Bricks
All third parties involved are expected to handle information responsibly and confidentially.
UP Bricks may use cookies and similar tracking technologies to enhance website performance and user experience.
Cookies may be used to:
Improve page loading speed
Remember user preferences
Analyze website traffic and usage trends
Optimize content based on visitor behavior
You can manage or disable cookies through your browser settings. Disabling cookies may affect certain website features or functionality.
UP Bricks stores personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
Data retention depends on:
Nature of the information
Legal and regulatory obligations
Business and operational requirements
Once data is no longer required, it is securely deleted or anonymized.
UP Bricks takes reasonable and industry-standard security measures to protect your personal information from:
Unauthorized access
Loss or theft
Misuse or alteration
Unlawful disclosure
Security practices include restricted access, secure systems, and internal data protection procedures. However, no online transmission or storage system is completely secure, and absolute security cannot be guaranteed.
Depending on applicable laws, you may have the right to:
Access your personal information
Request correction of inaccurate or incomplete data
Request deletion of your personal information
Withdraw consent for promotional communications
Inquire about how your data is stored and used
To exercise any of these rights, you may contact UP Bricks using the contact details provided below.
Our website may contain links to third-party websites for informational purposes. UP Bricks is not responsible for the privacy practices, content, or security of external websites.
We encourage users to review the privacy policies of third-party sites before sharing any personal information.
UP Bricks does not knowingly collect personal information from individuals under the age of 18. If you believe that a minor has shared personal data with us, please contact us immediately so appropriate action can be taken.
UP Bricks reserves the right to update, revise, or modify this Privacy Policy at any time.
When changes are made:
The “Last Updated” date will be revised
The updated policy will be published on the website
Continued use of our website or services after changes indicates acceptance of the updated Privacy Policy.
UP Bricks shall not be liable for any indirect, incidental, or consequential damages arising from unauthorized access or misuse of personal information beyond our reasonable control.
This Privacy Policy shall be governed by and interpreted in accordance with the laws of India. Any disputes shall be subject to the jurisdiction of competent courts in India.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, you may contact us at:
UP Bricks
Phone / WhatsApp: +91 9540933999
Website: www.upbricks.com
